Growth Lead • Data Analyst • Marketing Specialist

Mengubah Kumpulan Data Menjadi Keputusan Strategis.

Profesional multidisiplin dengan rekam jejak membedah 500.000+ data transaksi e-commerce (SQL & Python), mengoptimalkan akurasi model AI hingga 73%, dan merajai konversi kampanye paid ads (TikTok & Meta Ads). Siap memberi dampak terukur untuk efisiensi dan pendapatan perusahaan Anda.

🚀 View Measurable Case Studies ✨ Explore Tech Stack & Tools →
Hadi Rahman Photo

Hadi Rahman, S.Pd

Data Analyst & Marketing Specialist

"Bridging the gap between complex data architecture and high-ROI digital marketing execution."

500K+ Data Analyzed
73% ML Recall Rate
3.79 GPA / IPK

⚡ Powered By Industry Standard Tools & Architecture ⚡

Python Python
PostgreSQL PostgreSQL
Tableau Tableau
BigQuery BigQuery
Meta Ads Meta Ads
TikTok Ads TikTok Shop
Shopee Shopee
GA4 Google Analytics
Canva Canva Pro
Professional Summary

Executive Overview

“

A highly motivated and adaptable individual with strong communication skills and the ability to work effectively under pressure. Capable of collaborating with teams and maintaining productivity in fast-paced environments while handling multiple responsibilities. Possesses analytical thinking skills with the ability to assess situations, identify problems, and develop practical solutions.

Career Track

Leadership & Field Execution Track Record

*Click on each box to reveal detailed digital marketing responsibilities and analytical achievements driving business operational efficiency.

Feb 2025 – Present (Active)
Digital Marketing Specialist
TikTok Shop, Shopee, and Meta Ads • E-Commerce & Paid Ads
⚡ Click Details ↓
  • Developed and executed digital marketing strategies to increase brand awareness and audience engagement across key markets.
  • Managed, scheduled, and optimized high-impact marketing campaigns across various digital channels (Meta Ads, TikTok, Shopee).
  • Performance Analysis: Analyzed complex campaign metrics and provided actionable data-driven insights for continuous growth optimization.
  • Monitored market trends, consumer behavior, and competitor activities to drive sustainable lead generation and customer acquisition.
Jan 2026 – Mar 2026
Staff Cargo & Logistics
PT. Lion Air Group • Airport Operational & Cargo Data
⚡ Click Details ↓
  • Inspected the completeness and validity of essential cargo documents (AWB/SMU, PTI, Ship Declaration, Delivery Order).
  • Accuracy & Audit Analysis: Matched physical goods condition and quantity against database records to prevent operational discrepancies.
  • Compiled and generated incoming cargo reports accurately and timely within a high-pressure airport operations environment.
Jun 2025 – Present
Advanced Data & Marketing Academies
Makara Ul Academy & Digital Master Academy
⚡ Click Details ↓
  • Makara Ul Academy: Non-Diploma in Data Engineering (NDDE) program, mastering database architecture, SQL/PostgreSQL processing, DBeaver, and BigQuery.
  • Digital Master Academy: Digital Marketing & Advertising specialization, focusing on large-scale ad campaign optimization and conversion analytics.
Nov 2022 – May 2025 (2.5 Years)
Administration & Billing Staff
PT. Bethsaida Hospital International • Financial Cost Analytics
⚡ Click Details ↓
  • Medical Cost Analysis: Monitored and analyzed patient treatment costs and compiled precise financial reports at the end of each shift.
  • Managed billing transactions, deposit payments, and database administration systematically in a fast-paced work environment.
End-to-End Data Projects

Data Analytics & Machine Learning Case Studies

In-depth case studies demonstrating large-scale raw data processing, statistical validation, and predictive modeling to deliver direct impact on cost efficiency and business revenue.

Python Python
SQL SQL
Tableau Tableau

E-Commerce Customer Segmentation & Sales Performance Analysis

Analyzed over 500,000 online retail transactions to transform raw transactional data into actionable business insights through data cleaning, EDA, statistical validation, and machine learning clustering.

  • Performed customer segmentation using RFM Analysis modeling and K-Means Clustering algorithms.
  • Formulated strategic business recommendations to significantly improve customer retention and marketing allocation efficiency.
Data Analytics Dashboard
Critical Findings
26% Customers = 80% Revenue

Successfully identified high-value customer segments accounting for 80% of total business revenue, providing a clear blueprint for targeted ad spending.

PostgreSQL PostgreSQL
Python Python
Machine Learning Machine Learning

Marketing Campaign Analytics & Customer Response Prediction

An end-to-end analytical project to dissect consumer behavior, evaluate advertising campaign performance, and build predictive models for customer campaign response.

  • Conducted data preparation and feature engineering using SQL PostgreSQL and Python.
  • Performed statistical hypothesis testing and RFM segmentation to identify potential high-value demographics.
  • Built an interactive dashboard in Tableau to support data-driven marketing decisions.
Marketing Performance Graph
ML Model Optimization
Recall Increased: 15% → 73%

Significantly improved model accuracy in capturing responsive target customers through threshold optimization techniques.

Core Competencies & Tools

Tech Stack & Technical Skills Matrix

Deep mastery of large-scale data analytics software, programming languages, database administration, and modern digital advertising campaign management.

📊 Data Analytics & Engineering

Expertise in data extraction, cleaning, statistical modeling, and visualization.

Python Python (Pandas, ML)
SQL SQL & PostgreSQL
Tableau Tableau Dashboard
📈 Data Modeling
🗄️ Database Admin
🤖 RFM & K-Means

🎯 Digital Marketing & Paid Ads

Measurable campaign management, trend research, and conversion optimization.

Meta Meta Ads Manager
TikTok TikTok Ads & Shop
GA4 Google Analytics
📢 SEO & SEM Strategy
💰 Ad Optimization
🔍 Targeting Audience

🎨 Design, Content & Soft Skills

Persuasive creation skills supported by administrative efficiency and leadership.

Canva Canva Pro Design
✍️ Copywriting Strategy
✨ Content Creation
🧩 Problem Solving
⏱️ Under Pressure
🗣️ English & Arabic
News, Insights & Lifestyle

Creative, Analytical & Industry Showcase

Demonstrating versatile communication capabilities through analyses of technology news, travel trends, social media strategies, and educational tips from a data-driven perspective.

📰 News & Tech

The Impact of Generative AI on the Future of Digital Marketing Workflows

Analyzing the latest industry news on how AI tools are reshaping ad copy creation, A/B testing, and predictive analytics.

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✈️ Travel & Entertainment

Mapping the Post-Pandemic Travel Boom: A Data Visualization Journey

Using Tableau to visualize global flight trends, popular entertainment destinations, and shift in tourist demographics.

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📱 Social Media & Ads

Deconstructing TikTok's Algorithm: How Brands Can Achieve Viral ROI

A deep dive into Social Media marketing metrics, combining vertical video copywriting hooks with campaign data attribution.

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💡 Tips & Education

5 Essential Python Scripts Every Digital Marketer Should Know

An educational guide to automating tedious SEO reporting and data cleaning tasks using basic Python and Pandas.

Read Article →